ZSFG Colorectal Cancer Screening Efforts

Decrease patient barriers to reduce drop-off rates of colorectal cancer screening procedures.

Client: Zuckerberg General Hospital and Trauma Center, Division of Gastroenterology

Year: 2023

My Role: Service designer

Team: Design strategist, client (gastroenterologist)

Challenge

How might we reduce the drop-off rate of patients who need to undergo a colonoscopy procedure?

Solution

A tool that will help streamline and personalize the process for colon cancer screening, colonoscopy referral, colonoscopy scheduling, and colonoscopy procedure.

Duration

1 month

Our impact

Identified areas of challenges and prototyping opportunities in screening, colonoscopy referral, colonoscopy screening, and colonoscopy procedure.

Design Process

  • 1. Understand the landscape

    Create a landscape of what’s been done and what we know about.

  • 2. Highlight gaps /challenges/barriers

    Highlight existing gaps, challenges with data access to EPIC and doing it piece-meal vs entire registry based.

  • 3. Design service flow

    Co-design user flows to identify low, medium, and high-touchpoint patients.

  • 4. Design user flow

    Design ideal user flow incorporating elements of successful models.

  • 5. Identify prototyping opportunities

    Automated referrals, operationalizing mailed FIT kits (vs. clinic distribution and pickup).

Next steps

  • Potential observations, interview patients, navigators, and those lost to follow up.

  • Identify potential levers, brainstorm and co-create with patients/ stakeholders, identify easy fixes in EPIC or what’s possible right now, get feedback and incorporate, document actual potential changes.